Ruby Beard

Ruby Beard is a graphic designer and recent graduate of Leeds Arts University, based in Manchester. With a creative eye that favours juxtaposing the unexpected and renewing the familiar, her focus is on print design and visual identities.
 

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Absent Air by Dan Commons

Book cover and text designed for ‘Absent Air’ by Dan Commons, a new photobook published by Salt n Pepper Press.
 
The collection’s abstract aesthetic – linked to the Japanese Provoke movement – is characterised by expressive imagery that resists normative forms of interpretation. For the cover, type is unnaturally set to create fluidity and movement, resisting traditional alignment to draw the eye.
 
Jack Greenwood describes Commons’ work as ‘a continuation of the persistent questioning and tension with the Provoke aesthetic’, reinterpreted in the cultural and political landscape of modern Britain. Coming to prominence in post-war Japan, Provoke embraces an purposefully amateur style of photography, with grainy, blurry and out-of-focus images that express a sense of liminality. In direct opposition to a culture that favoured technical precision, Provoke instead posits that ‘a photographer’s eye can capture fragments of reality that cannot be expressed in the language as it is.’

Available via Salt n Pepper Press and Village Books
Book Cover