Ruby Beard

Ruby Beard is a graphic designer and recent graduate of Leeds Arts University, based in Manchester. With a creative eye that favours juxtaposing the unexpected and renewing the familiar, her focus is on print design and visual identities.

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Website Copywriting by Freya Clarke
Out of Context

A proposed visual identity for an exhibition of third-year graphic design practical outcomes at Colours May Vary, Leeds.

Purity and neutrality take precedence, providing a distinctive framework without detracting from the exhibition itself. Utilising colour, diagram and type as key components, the visual concept is built around scientific and taxonomic references for a design that avoids stereotyping the exhibition work.

With a neutral perspective, the design aims to break away from homogenous and often derivative marketing materials. Combining simplicity and refinement with an unconventional use of colour and typesetting, it demands attention.
Visual Identity