Ruby Beard

About / CV
Portfolio 2020

Ruby Beard is a graphic designer and artistic curator with a focus on print design and visual identities.

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Website Copywriting by Freya Clarke

Out of Context
Visual Identity

A proposed visual identity for an exhibition of third-year graphic design practical outcomes at Colours May Vary, Leeds.

Purity and neutrality take precedence, providing a distinctive framework without detracting from the exhibition itself. Utilising colour, diagram and type as key components, the visual concept is built around scientific and taxonomic references for a design that avoids stereotyping the exhibition work.

With a neutral perspective, the design aims to break away from homogenous and often derivative marketing materials. Combining simplicity and refinement with an unconventional use of colour and typesetting, it demands attention.